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Rural Place Marketing and Consumption-Driven Mobilities in Northern Sweden: Challenges and Opportunities for Community Sustainability
Umeå University, Umeå, Sweden.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Cultural Anthropology and Ethnology.
Karlstad University, Karlstad, Sweden.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Cultural Anthropology and Ethnology.ORCID iD: 0000-0002-6888-3052
2017 (English)In: Journal of Rural and Community Development, ISSN 1712-8277, E-ISSN 1712-8277, Vol. 12, no 2-3, p. 114-126Article in journal (Refereed) Published
Abstract [en]

Similar to other northern peripheries, remote, and sparsely populated areas (SPAs) in Sweden's far north have been confronted with decreasing populations and economic stagnation, forcing local governments to more actively engage in strategies for attracting and retaining populations. This exploratory community case study considers rural place-marketing efforts in the municipalities of angstrom sele and Storuman, with a particular focus on understanding differing local strategies for attracting consumption-driven movers to "amenity-poor" and "amenity-rich" areas. The case study examines two research questions: what target groups do these municipalities envisage as desired new populations; and to what extent, and how, do they engage in rural place-marketing efforts? Our study reveals that the municipal officials' views on rural place-marketing strategies differ considerably, as angstrom sele participates in Europe's largest emigration expo while Storuman draws on its increasing tourism development to attract seasonal residents and returning young adults in the family-building stage of the life course. The findings further illustrate how production and performance aspects of mobility are essential when studying the socio-economic sustainability of everyday life in sparsely populated northern Swedish municipalities at different geographical places and levels.

Place, publisher, year, edition, pages
Brandon: Brandon University, Rural Development Institute , 2017. Vol. 12, no 2-3, p. 114-126
Keywords [en]
consumption-driven mobilities, performance, production, rural place marketing, Northern Sweden
National Category
Human Geography
Identifiers
URN: urn:nbn:se:uu:diva-355706ISI: 000431254200008OAI: oai:DiVA.org:uu-355706DiVA, id: diva2:1231186
Funder
Swedish Research Council FormasAvailable from: 2018-07-05 Created: 2018-07-05 Last updated: 2018-07-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
More styles
Language
  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
  • rtf