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Den kulturella faktorn i webbdesign: en undersökning av navigationen på Kungliga Tekniska Högskolans webbplats
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The cultural factor in web design : en undersökning av navigationen på Kungliga Tekniska Högskolans webbplats (English)
Abstract [en]

The aim of this bachelor thesis is to study if culture influences users’ expectations of the organizing and labeling of the website navigation belonging to the KTH Royal Institute of Technology. Based on previous research, we hypothesize that users’ mental models differ depending on cultural heritage and that this in turn will affect the user experience. Using a mixed method approach, the navigation is tested from a usability perspective, focusing on the organization, hierarchy and labeling of content. Methods used are qualitative card sorting and quantitative tree testing to compare international students with Swedish students. The results show no significant differences between the two groups’ mental models. However, neither groups’ expectations correspond with the navigation structure, therefore affecting the user experience negatively.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
user experience, usability, culture, användbarhet, kultur, användarupplevelse, informationsarkitektur, webbdesign
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-14574OAI: oai:DiVA.org:hb-14574DiVA, id: diva2:1230778
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2018-07-13 Created: 2018-07-04 Last updated: 2018-07-13Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf