Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Market challenges of incumbent telecom companies entering Internet-of-Things (IoT) ecosystems and organizational implications: A case study
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

The Internet-of-Things (IoT) brings machine-to-machine communication to a global scale together with new business scenarios and inter-relationships. If compared to previous communication technologies, IoT transforms the traditional value chain and creates a different business ecosystem. In this scenario, incumbent telecom companies are taking the role of technology enablers to enter the market. These companies are trying to find ways to generate new value propositions and to position themselves along the IoT-specific value chain. To do that, incumbents need to overcome a number of external and internal challenges. The purpose of this research is to investigate those challenges from the perspective of an incumbent telecom company via a case study carried out at Ericsson.

This Thesis is built on the theoretical foundations of innovation management and business model innovation. The research behind is based on academic literature, opinions from industry experts, market analyses, and qualitative data collected from several interviews and online resources.

The outcome from this study remarks some major external and internal challenges faced by incumbents. From the internal perspective, the challenges are related to enable the structures within the company to make possible the development of IoT as a radically new business area. On the external side, the main challenges shift from entering the market and position themselves in the new IoT value chain, to the development of unprecedented relationships, innovative value propositions and a new business paradigm. In order to do that, companies need to understand the unexplored IoT ecosystem, find needs and opportunities via partnerships and develop joint business models.

This work provides specific data to complement the scarce literature around the topic of IoT business models and challenges for incumbent companies. It offers practical help to guide managers to understand the nascent IoT market, to define adoption strategies and to find their way through the emerging ecosystems.

Place, publisher, year, edition, pages
2018. , p. 64
Keywords [en]
Internet-of-Things, IoT, ecosystem, incumbent, telecom, technology enabler, business model, adoption, innovation, organization management, challenges, Ericsson
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-231849OAI: oai:DiVA.org:kth-231849DiVA, id: diva2:1230389
External cooperation
Ericsson AB; Maxim Teslenko
Subject / course
Entrepreneurship and Innovation Management
Educational program
Master of Science - Entrepreneurship and Innovation Management
Presentation
2017-05-29, 13:59 (English)
Supervisors
Examiners
Available from: 2018-08-10 Created: 2018-07-03 Last updated: 2018-08-10Bibliographically approved

Open Access in DiVA

fulltext(2680 kB)2 downloads
File information
File name FULLTEXT01.pdfFile size 2680 kBChecksum SHA-512
465b03bb6a3132bd4952df0fe14de85e7edffa74ed8ff021eb6ca4d464868af882078f7f4860ce510599ba7bf7ae0ad652180cd67e134fea695914915d5b34f7
Type fulltextMimetype application/pdf

By organisation
Industrial Economics and Management (Dept.)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 2 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 22 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf