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The Need for a Common Voice: A Collaborative Approach to Foster Sustainable Tourism Development
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This research explores the development of sustainable tourism in destinations in the Baltic region and in the case of Visby, Gotland. The purpose is to contribute to the understanding how destination management organisations and local communities in these destinations work together to develop the destination. The aim is to investigate how these actors work together in practice and to compare the findings with an ideal collaborative approach. The research design consists of a mixed-method approach and uses two web-based questionnaires to investigate the destinations in the Baltic region and in-depth interviews to gain insights into the case of Visby, Gotland. The research findings provide information on how sustainable tourism is targeted and understood in the destinations and what drivers and barriers for a collaborative approach exist. The findings create a better understanding on how different actors in the destination work and why an ideal collaborative approach is a necessity for the development of a sustainable destination. Overall, the results shed light on the fact that an ideal collaboration can overcome the four major lacks (lack of communication, lack of knowledge, lack of responsibilities, and lack of support) as found in the destinations. This study provides an understanding of factors affecting the development of a collaborative approach and thereby, the development of sustainable tourism. Further, the study highlights how an ideal collaborative approach in a destination can foster sustainability in the tourism industry.

Place, publisher, year, edition, pages
2018. , p. 59
Keywords [en]
Baltic Region, Collaboration, Destination, DMO, Gotland, Local Community, Marketing, Sustainability, Sustainable Tourism, Tourism-Related Organisations
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:uu:diva-355658OAI: oai:DiVA.org:uu-355658DiVA, id: diva2:1230199
Subject / course
Business Studies
Educational program
Master Programme in Sustainable Management
Supervisors
Examiners
Available from: 2018-07-03 Created: 2018-07-03 Last updated: 2018-07-03Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf