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Internal Communication and Employee Perceptions during Acquisitions
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of the thesis was to research how management used internal communication

during acquisitions and if it affected the perceptions amongst the employees. Internal

communication happens at all levels of every organization and underpins organizational

effectiveness. Internal communication is a powerful tool available for managers, but is

difficult to master as employees have demands regarding channels, frequency, richness and

meaning. During an acquisition the use of internal communication is even more important

and harder to handle. Employees hold different perceptions about the acquisition based on

partner attractiveness and target responsiveness. These perceptions will make employees

perceive the acquisition as an opportunity or a threat. The communication owner must be

aware of the perceptions and take them into account when crafting a strategy for internal

communication. Employees in the two case organizations studied held negative perceptions

in the early stages of the acquisitions. Our results showed that it was possible to alter

employee perceptions regarding the acquisitions from threatening to opportunistic by internal

communication and managerial involvement.

Place, publisher, year, edition, pages
2018. , p. 49
Keywords [en]
Internal communication; acquisitions; perceptions; employee perceptions
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-355629OAI: oai:DiVA.org:uu-355629DiVA, id: diva2:1230067
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Supervisors
Examiners
Available from: 2018-07-03 Created: 2018-07-02 Last updated: 2018-07-03Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • en-GB
  • en-US
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Output format
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