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Domestic Connectivity: Media, Gender and the Domestic Sphere in Kenya
Södertörn University, School of Culture and Education, Media and Communication Studies.
2018 (English)In: Media and Communication, ISSN 2083-5701, E-ISSN 2183-2439, Vol. 6, no 2, p. 188-198Article in journal (Refereed) Published
Abstract [en]

This article explores how increased media access and use influences Kenyan women’s everyday life and alters the domestic space. Based on 30 in-depth interviews with women in Uasin Gishu County, Kenya, the article demonstrates that women have incorporated newly gained media into their daily lives and routines. Increased media access has opened up the home and turned the domestic sphere from a secluded place into a connected space in which women can receive input from,connect with and interact with the world beyond their immediate surroundings whilst simultaneously remaining at homeand fulfilling their traditional gender roles. Women’s media use thus reinforces their connection to the domestic sphereand the gendered division of labour. Although it has the potential to challenge gender inequalities, the extent to which this occurs depends on the individual woman’s ability to act on the imagin aries and ideas that media carry.

Place, publisher, year, edition, pages
2018. Vol. 6, no 2, p. 188-198
Keywords [en]
domestic sphere; gender roles; Kenya; media and everyday life; women’s media use
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-35783DOI: 10.17645/mac.v6i2.129OAI: oai:DiVA.org:sh-35783DiVA, id: diva2:1229958
Note

This article is part of the issue “Media and Communication between the Local and the Global”, edited by Jessica Gustafsson(Södertörn University, Sweden) and Kinga Polynczuk-Alenius (University of Helsinki, Finland).

Available from: 2018-07-02 Created: 2018-07-02 Last updated: 2018-07-05Bibliographically approved

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