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Tracking and Serving Geolocated Ads, Load Balancing, and Scaling of Server Resources
Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering.
2018 (English)Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis explores the creation of a scaling, containerized, advertisement server that will be used by Gold Town Games AB to better integrate ads into their application(s). The server is built as a Docker image that will be used to create server instances on AWS Elastic Container Service for automatic scaling and server resource configuration.

The server was created with the intention that GTG will have full control over what advertisements are shown in their application(s) and to seamlessly integrate sponsored logos onto jerseys or sports fields. This will not only serve as a source of income with advertisers paying for ad space, but it will also make the game elements more realistic as we have come to expect teams and stadiums to be sponsored and plastered with company logos. Another important part when displaying advertisement is to track statistics for the ads, since without a way to show advertisers that their ads are shown and that they are generating engagement it is very hard to sell the ad space.

Abstract [sv]

Detta examensarbete utforskar skapandet av en skalbar, containerbaserad, reklamserver som kommer användas av Gold Town Games AB för att integrera reklam i deras applikation(er). Servern är byggd som en Docker-bild som används för att skapa instanser på AWS Elastic Container Service för automatisk skalning och serverresurshantering.

Servern är utvecklad med tanken att GTG ska ha full kontroll över vilken reklam som visas i deras applikation(er) och för att kunna lägga till sponsrade loggor på matchtröjor och i arenor. Detta är inte bara en extra form av inkomst, då annonsörer betalar för reklamplatser, utan hjälper även till att få delar av spelen att kännas mer realistiska då vi är vana att lag och arenor är sponsrade och fulla av företagsloggor. En annan viktig del när man visar reklam är att kunna spara statistik för den, eftersom det skulle vara väldigt svårt att sälja reklamplatser utan att kunna visa att folk faktiskt ser reklamen.

Place, publisher, year, edition, pages
2018. , p. 15
Keywords [en]
Load Balancing, Server Scaling, Ads, Advertisement, Geolocation, Amazon Web Service, AWS, ECS, ELB, Docker, Container, Server, Statistics
National Category
Computer Engineering
Identifiers
URN: urn:nbn:se:ltu:diva-70030OAI: oai:DiVA.org:ltu-70030DiVA, id: diva2:1229665
External cooperation
Timmy Silesmo, Gold Town Games AB
Subject / course
Student thesis, at least 15 credits
Educational program
Computer Game Programming, bachelor's level
Supervisors
Examiners
Available from: 2018-08-10 Created: 2018-07-01 Last updated: 2018-08-10Bibliographically approved

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Department of Computer Science, Electrical and Space Engineering
Computer Engineering

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