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Outsourcing Dinners: a study about trust-enhancing measures of meal kit companies
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Purpose - The purpose of this study was to explore how companies that sell household services work with trust-enhancing measures. We reviewed the industry segment of meal kit companies and aimed to generate findings representative for this industry. Methodology - The study applied a qualitative research methodology where seven semi-structured interviews with company representatives were held. Findings - Trust-enhancing measures were performed when the companies emphasised competence through their communication of company values, values connected to high grocery quality, the work behind recipe creation and lastly by providing educational content which portrayed them as the experts. Another trust-enhancing measure was the use of consumer reviews. Implications - For household service companies to enter the consumer’s personal sphere, enhancing trust is key. This can be done through conveying that the companies have the expertise needed to fulfil their promise - this to assure the consumer that he or she does not need to worry. Contribution - To the best of our knowledge, few studies have considered company trust- enhancing measures within the context of outsourcing household services. Consequently, we hoped to contribute to literature and shed light on this phenomenon.

Place, publisher, year, edition, pages
2018. , p. 47
Keywords [en]
trust-enhancing, meal kit, trustworthiness, reputation, website, assurances
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-355530OAI: oai:DiVA.org:uu-355530DiVA, id: diva2:1229517
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Supervisors
Examiners
Available from: 2018-07-02 Created: 2018-06-30 Last updated: 2018-07-02Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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