Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
All is well: An analysis of positivity through adjectives in two contemporary New Age self-help books
Mälardalen University, School of Education, Culture and Communication.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Self-help counselling is an important industry that not only influences its immediate users’ behavior but also society and social behaviors more generally. Since New Ageis a main branch of self-help, and since positivity is a dominant concept in (New Age) self-help discourse, it is worth analyzing how positivity might be achieved in terms of language use. The present study investigates whether the adjectives in a couple of New Age publications contribute to communicating positivity and, if yes, how. What adjectives are used and how can they be categorized in terms of positive, negative, neutral or undetermined connotations as well as semantic prosody? The findings support the hypothesis that the use of “positive adjectives” (Rozin, Berman & Royzman, 2010, p. 536) is what helps to make New Age self-help books convey a positive spirit.

Place, publisher, year, edition, pages
2018. , p. 29
Keywords [en]
adjectives, connotation, denotation, semantic prosody, associative meaning, self-help, New Age language, positivity, positive psychology, Abraham Hicks, Eckart Tolle
Keywords [sv]
Adjektiv, semantik, konnotation, denotation, New Age språk, själv-hjälp, personlig utveckling, positiv psykologi
National Category
Specific Languages
Identifiers
URN: urn:nbn:se:mdh:diva-40144OAI: oai:DiVA.org:mdh-40144DiVA, id: diva2:1229446
Subject / course
English
Supervisors
Examiners
Available from: 2018-07-02 Created: 2018-06-29 Last updated: 2018-07-02Bibliographically approved

Open Access in DiVA

fulltext(963 kB)12 downloads
File information
File name FULLTEXT01.pdfFile size 963 kBChecksum SHA-512
81cdd1e4a824900774cd1ee6b24f58683445d626e4fda8f1a532f061149e754cc82638eeb3a83466ed9cc9c63a4f28f3d292277a4339f4a9d427b75ec1496101
Type fulltextMimetype application/pdf

By organisation
School of Education, Culture and Communication
Specific Languages

Search outside of DiVA

GoogleGoogle Scholar
Total: 12 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 16 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf