Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Konsumenternas krav på flexibilitet i order- och leveransprocessen inom E-handeln: En fallstudie på PostNord Ljungby Strålfors
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Consumer requirements for flexibility in the order and delivery process in e-commerce : A case study at PostNord Ljungby Strålfors (English)
Abstract [sv]

Bakgrund: Flexibilitet eller förmågan att reagera på osäkerhet i omgivningen utan att det medför brister i tid, ansträngning, kostnader eller prestationer, har blivit allt viktigare. Flexibilitet i en leverans innebär att företagen ska ha förmågan att genomföra förändringar i en pågående leverans för att uppfylla konsumentens behov. 

Syfte: Syftet med denna studie är att undersöka vilka krav konsumenterna har på flexibilitet inom e-handeln, samt hur företag som verkar inom e-handeln kan anpassa sig efter och bli bättre på att hantera konsumenternas krav på flexibla leveranser. Även hur företag inom e-handel kan utveckla förändringsförmåga i en omvärld som är i ständig förändring

Metod: Studien utgår från en kvalitativ forskningsmetod och har genomförts genom en fallstudie. Studien har genomförts genom en semistrukturerad intervju på fallföretaget men även genom mejlintervjuer och enkäter till fallföretagets 3PL-kunder. Studien har ett realistiskt synsätt och ett deduktivt angreppssätt

Slutsats: Det finns olika brister i PostNords order-och leveransprocess: Brist på integration med 3PL-kunderna, brist på hur leveransen ska ske, brist på att leverera same-day, brist i tidsintervaller och brist i uppföljning efter leverans. Dessa kan bland annat åtgärdas genom att öka integrationen med 3PL-kunderna genom system och avtal, öka konsumenternas valfrihet i tid och plats genom exempelvis collect-in-store, snabbrörlighet, affärsutveckling för att konsumenter ska kunna delta i uppfyllandet av kraven inom flexibilitet, self-collecting för att minska antalet misslyckade leveranser, prestationsmatriser för att fastställa en kundservicestrategi och genom att anställa mer personal.

Abstract [en]

Context: Flexibility, or the ability to respond to uncertainty in the environment without causing shortcomings in time, effort, cost or performance has become increasingly important. Flexibility in a delivery means that companies should be able to implement changes in an ongoing delivery in order to meet customer needs. 

Purpose: The purpose of this study is to investigate what requirements consumers have on e-commerce flexibility, and how e-commerce companies can adapt to and be better at managing consumer demand for flexible deliveries. Even how e-commerce companies can develop changeability in an environment that is constantly changing.

Method: The study is based on a qualitative research method and has been conducted through a case study. The study has been conducted through a semi-structured interview at the case company, but also through email interviews and surveys to the case company's 3PL customers. The study has a realistic approach and a deductive approach. 

Results: There are various shortcomings in PostNord's order and delivery process: Lack of integration with 3PL customers, lack of how delivery should be done, lack of delivery of same-day, shortage of time intervals, and lack of follow-up after delivery. These can be resolved by increasing integration with 3PL customers through systems and agreements, increasing consumer choice in time and place through collect-in-store, agility, business development to enable consumers to participate in meeting the requirements of flexibility, self -collecting to reduce the number of failed deliveries, performance matrices to determine a customer service strategy and by hiring more staff.

Place, publisher, year, edition, pages
2018. , p. 89
Keywords [sv]
Flexibilitet, Krav, Order - och leveransprocess, 3PL-leverantör, 3PL-kunder
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-76416OAI: oai:DiVA.org:lnu-76416DiVA, id: diva2:1223917
External cooperation
PostNord Ljungby Strålfors
Subject / course
Business Administration - Other
Educational program
Business Administration and Economics Programme, 240 credits
Supervisors
Examiners
Available from: 2018-06-26 Created: 2018-06-26 Last updated: 2018-06-26Bibliographically approved

Open Access in DiVA

fulltext(1934 kB)5 downloads
File information
File name FULLTEXT01.pdfFile size 1934 kBChecksum SHA-512
682d0c674b1b13d76943caf8c9dde74a01e43fdd223df633a490a4980a71f104862167c3b575d2fc5366f69c42251c21a11a898c1e50472105da1d081dd3a22f
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Gredelj, MelitaKällberg, MarcusSadikaj, Emine
By organisation
Department of Management Accounting and Logistics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 5 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 19 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf