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Did Huawei Fail in the Crisis?: Case studies of Crisis Communication for Chinese Multinational Enterprise on Social Media
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. The analysis uses Situation Crisis Communication Theory (SCCT) as the theoretical framework, and proposes advices of crisis management for multinational technology enterprises in emerging countries represented by Huawei. The results show that when multinational technology enterprises face crisis, it is necessary to analyze the situation of crisis in a rational and localized way according to different social and cultural context, and adopt appropriate crisis communication strategies. While dealing with a complex cultural environment, avoiding cultural conflicts is an effective choice.

Place, publisher, year, edition, pages
2018. , p. 83
Keywords [en]
Huawei, social media, multinational technology company, crisis communication strategy, cultural context
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-354891OAI: oai:DiVA.org:uu-354891DiVA, id: diva2:1222994
Subject / course
Media and Communication Studies
Educational program
Master Programme in Social Sciences
Presentation
2018-05-15, B139, Uppsala Universitet Ekonomikum, Kyrkogårdsgatan 10, Uppsala, 14:30 (English)
Supervisors
Examiners
Available from: 2018-06-28 Created: 2018-06-24 Last updated: 2018-06-28Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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