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Adoption and Diffusion of in-store Mobile Payment: Lessons from China
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

With the evolution of technology and the Internet, the world is heading to a "cashless society". China has moved towards one solution -  mobile payment in the recent decade. In every corner of urban life, mobile payment has become a favorite way of conducting transactions for merchants and customers. This thesis aims to get a deep understanding of why mobile payment platform has become so widely used in China, and in particular to explore why merchants choose to adopt it. To investigate the issue, this study has formed a theoretical framework including the topics of mobile payment, platform and multi-sided market, network effects, lock-in effect, technology acceptance model, and other influential factors. Based on the framework, a qualitative study was conducted to examine merchants and mobile payment service providers in terms of adoption and diffusion. The findings show that several factors such as customer demands, cost, initial trust and benefits have significant influence on merchant’s adoption of mobile payment. The study implies the provider’s strategies of diffusion largely depend on the cooperation with merchants and having a massive customer base.

Place, publisher, year, edition, pages
2018. , p. 31
Series
Informatik Student Paper Master (INFSPM) ; SPM 2018.07
Keywords [en]
mobile payment, diffusion strategy, merchant adoption
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-149548OAI: oai:DiVA.org:umu-149548DiVA, id: diva2:1222699
External cooperation
Alibaba
Educational program
Master's Programme in IT Management
Supervisors
Examiners
Available from: 2018-06-25 Created: 2018-06-21 Last updated: 2018-06-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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