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Den virtuella vågen: En studie om nya sociala rörelser, mobilisering och makt i kölvattnet av #Metoo-kampanjen
Linköping University, Department of Social and Welfare Studies.
2018 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesisAlternative title
The virtual wave : A study of new social movements, mobilization and power in the wake of the #Metoo-campaign (English)
Abstract [en]

The study aims to investigating how the #Metoo-campaign with social media and theinternet mobilized and committed people to question existing social structures. Based onthe campaign's own Facebook page, I've investigated what gave this kind of campaign afoothold and impact.In recent decades the Internet and social media has grown in an explosive pace and createda new arena for social interaction. The technological development has created newopportunities for global campaigns and mobilization. Today the internet and social mediaare used as a major source of information in society, as information is spread globallydirectly and you reach a larger audience than you could ever have before. In autumn 2017,the #Metoo campaign was discovered to highlight sexual harassment and a powerstructure in which women subordinate to men. The campaign was spread in social mediavia a hashtag and had been used by 4.7 million people it’s first day.Through this study, the #Metoo-campaign is analyzed and discussed based on thecampaign's Facebook page. An insight into what the senders want with the campaign andhow they work is given and discussed with theories of social movements, social media,power and gender.

Place, publisher, year, edition, pages
2018. , p. 57
Keywords [en]
Social movements, Silence culture, Social media, Power, Gender, Gender order
Keywords [sv]
Sociala rörelser, tystnadskultur, sociala medier, makt, könsmaktsordning, genus
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:liu:diva-148906ISRN: LiU-ISV/SVS-MAS-A--18/04--SEOAI: oai:DiVA.org:liu-148906DiVA, id: diva2:1222494
Subject / course
Master in Social and Welfare Studies (two year)
Presentation
2018-06-08, K6A_6649, Kåkenhus, Campus Norrköping, Norrköping, 08:15 (Swedish)
Supervisors
Examiners
Available from: 2018-07-04 Created: 2018-06-21 Last updated: 2018-07-04Bibliographically approved

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Den virtuella vågen(1080 kB)47 downloads
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Persson, Lorena
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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