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Towards the Development of Business Intelligence: The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. Business intelligence is used to structure and narrow down data in order to acquire relevant information which could assist managers. BI is formed by a variety of systems and concepts which are interconnected and can work simultaneously. Furthermore, it was found that there are claims implying that BI can assist in the decision making of an organization.

The following research will focus on how does business intelligence does that, with a specific emphasis on marketing managers working on large business-to-business organizations. Following a qualitative research with an exploratory approach, comparing relevant literature with the results obtained from ten performed interviews. Where it was observed how BI helps managers through providing useful and selected information.

Place, publisher, year, edition, pages
2018. , p. 70
Keywords [en]
Business Intelligence, Information Systems, Managerial Decision Making, Marketing, Internal Data, External Data, Knowledge Management
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-76290OAI: oai:DiVA.org:lnu-76290DiVA, id: diva2:1222318
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
Presentation
2018-05-31, Ljungby, 13:00 (English)
Supervisors
Examiners
Available from: 2018-06-21 Created: 2018-06-21 Last updated: 2018-06-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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Output format
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