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E-handelns påverkan på fysiska handelsytor
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2018 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
The effect of the e-commerce on retail space (English)
Abstract [sv]

Den svenska e-handeln växer i stadig takt varje år. Under 2017 ökade e-handeln med 16 procent jämfört med föregående år och utgör nu 8,7 procent av den totala detaljhandeln. Hur detaljhandeln förändras påverkar i sin tur de fastighetsägare som tillhandahåller de fysiska handelsytorna. Syftet med denna masteruppsats är att undersöka hur e-handelns utveckling och expansion påverkar fastighetsägare i hur de väljer att förvalta sina handelsytor. Studien baseras på en kvalitativ forskningsmetod där en litteraturstudie tillsammans med intervjuer av fastighetsägare utgör grunden. Totalt har sex stycken fastighetsägare intervjuats men också två konsulter inom branschen, detta för att få ett annat perspektiv på fastighetsägarnas arbetssätt och hur framtiden kommer att se ut.  Vad som kunnat observeras är att de flesta fastighetsägarna i stort är medvetna om den förändring som sker. Man arbetar aktivt för att följa med i utvecklingen och har i de flesta fall strategier, eller åtminstone mål, för detta. Det talas även om ett antal aspekter inom förvaltningen som man tror kommer behöva utvecklas, exempelvis hyreskontrakt, butiksmix och samarbeten. Resultaten från intervjuerna med konsulterna visar att de inte i lika hög grad ser att fastighetsägare har en bra överblick över situationen och arbetar med tydliga strategier. Fastighetsägare som äger olika typer av fastigheter och handelsplatser arbetar på många sätt lika, och det som alla är överens om är att man behöver skapa handelsplatser där människor vill röra sig och vara, platser som ger någonting man inte kan få av att bara handla online. 

Abstract [en]

The Swedish e-commerce is growing rapidly each year. During 2017 the growth was equal to 17 percent and the percentage of the total retail industry is now 8.7 percent. How the retail industry develops very much affects the real estate owners who provide the physical retail spaces. The goal of this master thesis is to examine how the development and expansion of e-commerce affects the real estate companies in their choices of how to manage their retail space. The study is based on a qualitative research method where a literature study has been performed alongside interviews with real estate owners. In total, six real estate companies have been interviewed, as well as two retail consultants who provide an external view of the topics and contribute their thoughts of the future retail environment.  What has been observed is that most of the retail companies work actively with the upcoming changes and have strategies, or at least some sort of goal, to be able to follow the development of the retail industry. Also discussed in the results are some topics related to the management of the retail space that are believed to have to change or evolve in the future, such as leases, tenant mixture and cooperation. The consultants, on the other hand, don’t fully agree that the real estate owners have as much control over the situation and work with as clear strategies as they claim. What can also be seen is that the real estate companies work in somewhat similar ways even though they have different types of real estate, some have city locations and some have shopping centres. They all seem to agree that in the future, they have to create shopping areas where people will want to go to socialize and hang out, places that give them something that they cannot buy online. 

Place, publisher, year, edition, pages
2018. , p. 64
Series
TRITA-ABE-MBT ; 18110
Keywords [en]
E-commerce, retail, commercial real estate, real estate management
Keywords [sv]
E-handel, handel, förvaltning, kommersiella fastigheter
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-231054OAI: oai:DiVA.org:kth-231054DiVA, id: diva2:1221821
Supervisors
Examiners
Available from: 2018-07-02 Created: 2018-06-20 Last updated: 2018-07-02Bibliographically approved

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