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Key drivers to start an e-commerce in B2B companies: Two case studies in the plastic industry
Karlstad University.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 30 credits / 45 HE creditsStudent thesis
Abstract [en]

Background: Internet, as everybody knows, has a lot of advantages and possibilities. One of these possibilities for companies is changing their business to electronic commerce (e-commerce). Almost all companies might need this type of business to sustain in future and compete with others. Most of the traditional businesses decide to change their business to e-commerce to have more profits in the future. However, this kind of commercial (e-commerce) may have its own risks and difficulties. Therefore, financial drivers can help companies to start or change previous business to e-commerce better and more easily.

Purpose: The aim of this study is to demonstrate the importance of financial drivers for business to business (B2B) companies when they are starting an e-commerce. Since financial drivers might motivate the companies to start with e-commerce.

Design/Methodology/Approach: A qualitative method and two case studies in the plastic industry are used. There are six interviews with a company named Alpha and two with a company named Beta. The researcher chooses the semi-structured interview for this study. The data are collected from mentioned interviews and secondary data.

Findings: The finding of this study is divided into two parts. A) The necessity of companies to start an e-commerce, B) The importance of the financial drivers for B2B companies. This study shows that the financial driver has a significant effect to start an e-commerce. The advantages of selling products through e-commerce are as follows: increasing sales and revenues, decreasing transaction costs, improving liquidity problems, introducing the company brand and reaching products in 24/7.

Practical implications: The result of this study has several implications for B2B companies such as management motivation to start an e-commerce. This study introduces financial drivers as an important key to motivate management to start with e-commerce.

Place, publisher, year, edition, pages
2018. , p. 45
Keywords [en]
Financial drivers, financial incentives, B2B companies, e-commerce, e-business, motivations, customers, benefit
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-67868OAI: oai:DiVA.org:kau-67868DiVA, id: diva2:1221668
Subject / course
Business Administration
Educational program
Master Programme in Accounting and Control: Master (120 ECTS credits)
Presentation
2018-05-21, 3b343, Karlstad, 14:00 (English)
Supervisors
Examiners
Available from: 2018-06-20 Created: 2018-06-20 Last updated: 2018-06-20Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other locale
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Output format
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