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Challenges of Shared Value Creation for SMEs: Case Studies on Sustainability in the Swedish Fashion Industry
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

While sustainability is a common trend in business, the practical challenges companies face when striving towards becoming more sustainable are not thoroughly researched. By applying Porter and Kramer's (2011) theory on Creating Shared Value (CSV) to Swedish SMEs in the fashion industry, the challenges of adopting sustainable practices were identified in the study. Semi-structured interviews were conducted with eight case companies with an ambition to be sustainable. This paper argues that even sustainably-aware companies face complex challenges with activities meant to benefit both society and the company itself. Despite many positive characteristics of SMEs, including more flexibility to adapt to new circumstances and innovative approaches to CSR development (Jenkins, 2009), our research display difficulties with leveraging these characteristics. The study shows that the seven challenges of shared value creation are: investment costs, functionality issues, supplier complexities, supplier control, supplier abilities, managing certifications and cluster control. Moreover, the study has also confirmed Crane et al., (2014) regarding the positioning of CSV as an umbrella construct for loosely related concepts within conscious capitalism.

Place, publisher, year, edition, pages
2018. , p. 53
Keywords [en]
creating shared value, corporate social responsibility, sustainability, SMEs, fashion industry, CSV, CSR, shared value
Keywords [sv]
hållbarhet, modebranschen, små och medelstora företag, samhällsansvar
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-354024OAI: oai:DiVA.org:uu-354024DiVA, id: diva2:1220719
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
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Examiners
Available from: 2018-06-19 Created: 2018-06-19 Last updated: 2018-06-19Bibliographically approved

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Jonsson & Norman, 2018(1006 kB)33 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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Output format
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