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#MeToo: A case study of #sistabriefen
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

As a result of the #MeToo movement in Sweden, #sistabriefen was created to represent the women, non-binaries and trans-persons working within the communications industry. This study analyzes the dynamics and identities of the #sistabriefen group members on their private social media platform. The analysis incorporates The Logic of Connective Action by Bennett and Segerberg (2012), and two complementary Social Identity Perspectives; Social Identity Theory and Self-Categorization Theory (Hogg & Terry, 2001; Hogg & Reid, 2006). The study consisted of 23 interview participants, and a qualitative content analysis over the course of five months. This research assesses how members are motivated to participate in the #sistabriefen group, how they identify themselves within the group, and how the group features affect members’ involvement. The findings of the research indicated that digital social movements have the potential to effectively mobilize social change.

Place, publisher, year, edition, pages
2018. , p. 118
Keywords [en]
Hashtag Feminism, Hashtag Activism, Safe Spaces, Digital Social Movements, Connective Action
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-353873OAI: oai:DiVA.org:uu-353873DiVA, id: diva2:1219619
Subject / course
Digital Media
Supervisors
Examiners
Available from: 2018-06-26 Created: 2018-06-17 Last updated: 2018-06-26Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf