Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Från tweet till revolution: En jämförande studie av mediefenomenet #metoo
Umeå University, Faculty of Arts, Department of culture and media studies.
2018 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesisAlternative title
From Tweet to Revolution : A Comparative Study of the Media Phenomenon #metoo (English)
Abstract [en]

On October 15th, 2017, the American actress Alyssa Milan posted a tweet on the Social Media Platform Twitter which soon would have led to major consequences for people across the globe. Milano urged her followers to comment “#metoo” on the post if they had ever been subjected to sexual harassment or abuse – an action of hers which quickly evolved into a widespread campaign in USA as well as in other countries, there among Sweden. With #metoo's great impact, we now have a unique opportunity to explore today's gender equality debate and feminist discourse based on the new type of networking community. Thus, this study aims – with a comparative as well as a charting intention – to further explore the #metoo phenomenon based on media reporting from the largest daily newspaper in Sweden (Dagens Nyheter) and in the USA (USA Today). The main purpose is to investigate how the journalism takes place in relation to contemporary gender discourse and how it differs between these two countries; which in the long run aims to contribute to increased knowledge about the inherent gender equality issues of #metoo and the discursive image of these problems each media has chosen to reproduce to their fellow residents. The method used in the study is sorted under a qualitative content analysis focusing on the interpretation and understanding of contentive meaningful aspects. Results show that articles from USA Today and Dagens Nyheter differ a lot in how they relate to theoretical concepts of performativity, normalization, power, and a broader understanding of gender structures. Correspondingly, large differences can be identified in how the articles relate – or lack to relate – to a further perception of "a male perpetrator" and "a female victim”. This variation is primarily derived from a lack of structural thinking in relation to perceptions about gender at the expense of a more individual- and celebrity- focused journalistic view but could also be partly correlated to an absent lingua franca within the gender discourse of these two countries.

Place, publisher, year, edition, pages
2018. , p. 46
Keywords [en]
#metoo, social media, revolution, feminism, gender studies, media, mediapolis, USA, Sweden
Keywords [sv]
#metoo, sociala medier, revolution, feminism, genusvetenskap, media, mediapolis, USA, Sverige
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-149185OAI: oai:DiVA.org:umu-149185DiVA, id: diva2:1219601
Subject / course
Master Thesis in Media and Communication Studies
Supervisors
Examiners
Available from: 2018-06-18 Created: 2018-06-16 Last updated: 2018-06-18Bibliographically approved

Open Access in DiVA

Från tweet till revolution(718 kB)5 downloads
File information
File name FULLTEXT01.pdfFile size 718 kBChecksum SHA-512
dfa01ac459393921ed786b74fbde41724e0ef6e0aaf567695d612e90ffa244b2e85706afd68dcb67b5977584c588e4bf01012d9873909201128caf0cdbfc3e25
Type fulltextMimetype application/pdf

By organisation
Department of culture and media studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 5 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 13 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf