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An exploratory study of the internationalization process of Swedish multinationals to the Russian market: The role of informal institutions in the process of internationalization
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Due to the moderately small market of Sweden, firms expand and conducts business on an international level in order to find new opportunities and increase the profits. Many Swedish multinationals expand to the Russian market, due to its size regarding customer base and landmass. Thus, the aim of this study is to provide a greater understanding of how informal institutions in Russia are influencing Swedish multinationals’ establishment and development in the Russian market. Appropriate aspects of informal institutions have been acknowledged and identified with a further analysis in relation to internationalization, culture, and network. A qualitative research method was implemented in this study with the aim to obtain a greater understanding of informal institutions and the way it affects the Swedish firms in Russia. Furthermore, this study used abduction as a research approach, since the authors of this thesis switched between theory and empirical data to make adjustments during the process that enabled the authors to be flexible while gathering the data.

The literature review that is presented in this study has a link to internationalization, culture, network and lastly informal institutions. Through combining the presented literature review, the authors developed a conceptual framework that further was used when analyzing the empirical data, collected from multi-case studies of Swedish multinationals.

The analysis section discusses both similarities and dissimilarities between the theory and the empirical findings. These analyses are designed in relation to the conceptual framework. The final chapter of this thesis will contain conclusions that were derived from the material in the analysis chapter. Furthermore, the theoretical implications and a revised theoretical model will be presented. Additionally, the managerial implications will be presented along with limitations of the study and the study will be concluded with suggestions for further research. The main theoretical implications that have been developed during this thesis, contains reducing the research gap and continuing with a demonstration of how Russian informal institutions influence Swedish multinational’s establishment and development in the Russian market. The main practical implication of this study is to aid the business procedures of Swedish companies in the Russian market. Moreover, this study can be of practical use to Swedish firms that are in the process of or planning to internationalize to the Russian market.

Place, publisher, year, edition, pages
2018. , p. 76
Keywords [en]
Russia, Swedish multinationals, Internationalization, Institutional distance, Informal institutions, Culture, Networks, Market commitment, Trust and Personal relationships
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-75956OAI: oai:DiVA.org:lnu-75956DiVA, id: diva2:1218821
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Presentation
, Kalmar (English)
Supervisors
Examiners
Available from: 2018-06-15 Created: 2018-06-15 Last updated: 2018-06-15Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • nn-NB
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  • Other locale
More languages
Output format
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