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Internal Corporate Communication: Aligning Employees for Strategic Sustainable Development
Blekinge Institute of Technology, Faculty of Engineering, Department of Strategic Sustainable Development.
Blekinge Institute of Technology, Faculty of Engineering, Department of Strategic Sustainable Development.
Blekinge Institute of Technology, Faculty of Engineering, Department of Strategic Sustainable Development.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 HE creditsStudent thesis
Abstract [en]

Making a societal transition towards sustainability is a global concern of ever increasing urgency. Succeeding in this mission requires all societal sectors to be on board and contribute. This thesis focuses on the transformation of the corporate sector, namely how Internal Corporate Communication (ICC), i.e. communication between senior management and employees, can be designed to engage employees in working with sustainability. This thesis uses a conceptual model developed for ICC and employee engagement and applies it in the specific context of ICC with regards to sustainability in medium- to large-sized companies in Northern Europe. Through interviewing practitioners working with ICC on sustainability in ‘model’ sustainability companies, the research aims to discern best practices on how to design ICC about sustainability to engage employees. The results show that ICC can be a useful tool when it comes to engaging employees in working with sustainability, and the findings are summarized as guidelines for content creation and methods to use to facilitate engagement creation for sustainability. The discussion elaborates on how these guidelines can be used together with the Strategic Sustainable Development approach to facilitate companies’ journeys towards sustainability.

Place, publisher, year, edition, pages
2018. , p. 49
Keywords [en]
Internal Corporate Communication, Employee Engagement, Sustainability Communication, Strategic Sustainable Development
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:bth-16400OAI: oai:DiVA.org:bth-16400DiVA, id: diva2:1218007
Subject / course
SL2514 Master's Thesis (60 credits) in Strategic Leadership towards Sustainability
Educational program
SLASL (Master programme in Strategic Leadership towards Sustainability
Supervisors
Examiners
Available from: 2018-06-25 Created: 2018-06-13 Last updated: 2018-06-25Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • nn-NO
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More languages
Output format
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