Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Is dynamic pricing the right way to go?: A quantitative study of dynamic pricing and its effect on brand trust and consumer perceived ethicality
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE.

Research questions: What relationship does dynamic pricing have with CPE? What effect does brand trust have in the relationship between dynamic pricing and CPE?

Methodology: A explanatory research design with a quantitative approach was conducted. The sample included 101 respondents using a non-probability sampling method.

Conclusion: A positive relationship between CPE, brand trust and dynamic pricing were supported with this research. A positive relationship between brand trust and dynamic pricing could also be seen. As the correlation between brand trust and CPE were lower than dynamic pricing towards CPE, a mediating effect through brand trust could not be seen.

Place, publisher, year, edition, pages
2018. , p. 46
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-75747OAI: oai:DiVA.org:lnu-75747DiVA, id: diva2:1217473
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Supervisors
Examiners
Available from: 2018-06-15 Created: 2018-06-13 Last updated: 2018-06-15Bibliographically approved

Open Access in DiVA

fulltext(664 kB)98 downloads
File information
File name FULLTEXT01.pdfFile size 664 kBChecksum SHA-512
69fbf6219ddb5b48363c9b5f6fd2bf8b63f2366d3e3e7575309f88454f9c9ad0a013dfff70fe6ce3c50bae37823da223d092e62de2c61b3d6966a350f0081101
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Nyberg, HugoKempe, Herman
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 98 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 168 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf