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Hur uppfattar invånarna i Gävle kommun de som arbetsgivare?: En kvantitativ studie om skillnader i uppfattningen mellan de invånare som har kommunen som arbetsgivare och de som inte har det.
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology, Psychology.
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology, Psychology.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien var att undersöka hur invånare i Gävle kommun ser på kommunen som arbetsgivare med bakgrund till hur kommunen valt att arbeta med employer branding. Syftet var även att se om det fanns några skillnader i uppfattningen beroende på om respondenten har kommunen som arbetsgivare eller inte. Den kvantitativa studien genomfördes med hjälp av enkäter innehållande frågor om arbetsgivarattraktionen där samtliga påståenden är hämtade från mätinstrumentet Employer Attractiveness Scale. Resultatet visade på en signifikant skillnad i uppfattningen av organisationen som attraktiv arbetsgivare, där de respondenter som har kommunen som arbetsgivare generellt har en mer positiv syn än de invånare som inte har kommunen som arbetsgivare.

Abstract [en]

The purpose of this study was to examine how the citizens of Gävle municipality views the organisation as an employer based on how the municipality has chosen to work with employer branding. The purpose was also to examine whether there was any differences in the experience of employer attractiveness depending on the fact that the participant works for the municipality or not. The study was conducted through a questionnaire survey which contained questions about employer attractiveness and was measured using the Employer Attractiveness scale. The study showed a statistically significant difference in perception of the organisation as an employer, where the participants who works for the municipality had a more positive view compared to the participants who does not work for the municipality.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Employer branding - Employer attractiveness - Gävle municipality - Employer Attractiveness Scale
Keywords [sv]
Employer branding - Arbetsgivarattraktion - Gävle kommun - Employer Attractiveness Scale
National Category
Psychology
Identifiers
URN: urn:nbn:se:hig:diva-26971OAI: oai:DiVA.org:hig-26971DiVA, id: diva2:1217296
External cooperation
Gävle kommun
Subject / course
Psychology
Educational program
Human resources and labour relations
Supervisors
Examiners
Available from: 2018-06-18 Created: 2018-06-13 Last updated: 2018-06-18Bibliographically approved

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CiteExportLink to record
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  • apa
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Output format
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