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Destination vid kris: En studie om hur reseaktörer lyfter fram destinationer vid kris
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Destinations in crisis : A study how tour operators highlights destinations in crisis (English)
Abstract [sv]

Det som märks är att kriser sker hela tiden, där gäller för reseaktörerna att vara förberedda. Krishantering är någonting som de flesta reseaktörer har men när det kommer till marknadsföringen av en destination vid kris ligger de lågt. Däremot marknadsför de destinationer i olika kanaler vanligtvis.

Abstract [en]

What you can notice is that crisis occur all the time, here it is important that tour operators is prepared. Crisis management is something that most of them have however marketing a destination in crisis they do not make any fuss. By contrast they marketing destinations in different distributaries channels.

Place, publisher, year, edition, pages
2017. , p. 52
Keywords [en]
Crisis management, tourism, tour operators, marketing, destination
Keywords [sv]
Krishantering, turism, reseaktörer, marknadsföring, destination
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-75700OAI: oai:DiVA.org:lnu-75700DiVA, id: diva2:1217186
Subject / course
Business Administration - Marketing
Educational program
Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2018-06-27 Created: 2018-06-12 Last updated: 2018-06-27Bibliographically approved

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Destination vid kris(1551 kB)10 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf