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Influencers påverkan på varumärkeslojalitet.: En kvantitativ studie på den svenska marknaden
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018. , p. 66
Keywords [sv]
Influencer, social media, varumärkeslojalitet, attitydmässig lojalitet, beteendemässig lojalitet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-26948OAI: oai:DiVA.org:hig-26948DiVA, id: diva2:1217117
Subject / course
Business administration
Educational program
Business administration
Supervisors
Examiners
Available from: 2018-06-21 Created: 2018-06-12 Last updated: 2018-06-21Bibliographically approved

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fulltext(1923 kB)105 downloads
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File name FULLTEXT01.pdfFile size 1923 kBChecksum SHA-512
ceb4cf37150a79c847a5e072e8146590c2d7cf513b9862faa97e8fc80daffacb4274b0ea346eac5619df514c2727517d28f11832744ddf64303cc23c498665ce
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
  • html
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