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Value Co-Creation in E-commerce: A Case Study of a Swedish E-Retailer
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. hemmingsson.johan@gmail.com.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company.

The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. There is little research made about Value Co-Creation in an online setting, further how Co-Creation of Value affects the ability to establish and maintain Customer Relationships.

This paper utilized a qualitative research approach and was executed through a case study built up by a thorough analysis of a marketing plan and the value creating activities of Company X, and semi-structured interviews with twelve customers of Company X to investigate how these activities are perceived.

The conclusion of the research in this paper is that Company X performs activities that allows Co-Creation of Value. Further, it was concluded that the services provided by Company X contributes with important factors when trying to establish and maintain relationships with their customers.

Place, publisher, year, edition, pages
2018. , p. 67
Keywords [en]
Value Creation, Value Co-Creation, Customer Relationships
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-39981ISRN: JU-IHH-FÖA-1-20180724OAI: oai:DiVA.org:hj-39981DiVA, id: diva2:1214967
Subject / course
JIBS, Business Administration
Examiners
Available from: 2018-07-02 Created: 2018-06-07 Last updated: 2018-07-02Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NB
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  • Other locale
More languages
Output format
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