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So Many Mobile Games, So Little Visibility: A dissection of the problems surrounding visibility and discoverability in mobile gaming
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility. 

Place, publisher, year, edition, pages
2018. , p. 73
Keywords [en]
Mobile, applications, apps, digital, marketplace, consumer, decision, making, process, information, search, user, acquisition
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-148272ISRN: LIU-IEI-FIL-G--18/01848--SEOAI: oai:DiVA.org:liu-148272DiVA, id: diva2:1213406
Subject / course
Bachelor Thesis in Business Administration (Kandidatuppsats i Företagsekonomi)
Presentation
2018-05-30, 17:33 (English)
Supervisors
Examiners
Available from: 2018-08-22 Created: 2018-06-04 Last updated: 2018-08-22Bibliographically approved

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fulltext(1436 kB)35 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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