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'Knock, knock, who's there?': - A B2B intervention that questions the existing way of portraying material knowledge
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [en]

This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context. 

The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. Which both have fostered a, social and common confidence in the visual sense. 

Purchasers are today in 2017, are despite last year’s recent sustainability focus within, b2b, still controlled by business factors such as generating profit and increase market share. For this reason and due to a supportive technical development urging on screen information, much of previous instinctive material and production knowledge have gone missing since the faith in the mere visual still dominate the human perception and information intake. 

Business reliance on economical components has proven to not support the individual knowledge generation nor engage with entailing learning. In a series of interviews and LAB experiments this thesis explored the concept of lost material knowledge and developed a conceptual design tool for conversation and learning. Reaching out to rookies as well as advanced constructors of retail interior creating a bridge of tactile experiences to discuss and explore in B2B. 

By creating a common tool, effacing the focus on the visual, this thesis argues for the importance of bringing back the information and richness of tactile engagement in order to support and foster the individual learning process and break the chain of lost knowledge. 

A hypothesis that this essay is arguing for is that a reintroduction of importance at the individual level can make employees, within B2B, feel more involved and important in its development. In the long run, a continuation and development of this type of methods could change and question existing business strategies and promote the possibilities for social soft values to enter the B2B world.

Place, publisher, year, edition, pages
2018. , p. 40
Keywords [en]
Sensory engagement, informed choices, B2B, design, intervention
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:lnu:diva-74414OAI: oai:DiVA.org:lnu-74414DiVA, id: diva2:1208969
External cooperation
Norcospectra
Subject / course
Design
Educational program
Design, Master Programme, 120 credits
Presentation
2017-05-17, 11:00 (English)
Supervisors
Examiners
Available from: 2018-07-02 Created: 2018-05-21 Last updated: 2018-07-02Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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  • en-US
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  • Other locale
More languages
Output format
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