Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Ícones do Design: Da Bauhaus ao Produto Final [Design Icons: From Bauhaus to the Final Product]
Virginia Commonwealth University in Qatar.ORCID iD: 0000-0001-7631-6608
2010 (Portuguese)In: Estudos Semióticos, ISSN 1980-4016Article in journal (Refereed) Published
Abstract [en]

“Icon”, from Greek word eikón (image), is normally understood as idol, exponent, something representative, notable. In Semiotics from Charles Sanders Peirce (1839-1914), the concept of “icon” is quite particular and it makes reference to a specific type of sign: one that represents its object through relations of similarity or analogy, taking some of its essential quality. The iconic sign is related to design so far as the icon maintains with its object a relation of quality. The icon, in saying about the object, says something of itself, some of its characteristics are present in the product. The constitution of the icon by the similarity between the demonstrative materialities of the product defines its formal-aesthetic character of transmitting information. While employing the expression “design icons”, we attempt to refer to both meanings described above. We will mention great names of design in Germany and in Brazil but we will especially think the products of design as objects-icons, i.e. with qualitative characteristics inherent of the icon. We will consider the context of Bauhaus, the school that first established design as discipline, passing by its practical and philosophical methods, which inspired design in the world. The article culminates in the approach to the relations that we find between the iconic sign and the product of design, as well as to the specific references to German and Brazilian designers, icons of design.

Abstract [pt]

“Ícone”, do grego eikón (imagem), é comumente entendido como ídolo, expoente, algo representativo, notável. Na semiótica de Charles Sanders Peirce (1839-1914), o conceito de “ícone” é bastante particular e faz referência a um tipo específico de signo: aquele que representa seu objeto por meio de relações de semelhança ou analogia, apropriando-se de alguma qualidade essencial dele, conforme discorremos neste artigo. O signo icônico identifica-se com o design na medida em que o ícone mantém com seu objeto uma relação de qualidade. O ícone, no dizer sobre o objeto, diz algo dele próprio, algo dele se faz presente no produto, ele se autorreferencia (metalinguagem). A constituição do ícone a partir da similaridade entre as materialidades expressivas do produto configura seu caráter estético-formal transmissor de informações. Ao empregar a expressão “ícones do design”, intentamos referenciar ambos os sentidos descritos acima. Fazemos menção a grandes nomes do design na Alemanha e no Brasil, mas, sobretudo, consideramos os produtos do design como objetos-ícone, com características qualitativas inerentes ao ícone. Abordamos, assim, o contexto do qual emergiu a escola que fundou o design enquanto disciplina, a Bauhaus, perpassando por seus métodos práticos e filosóficos, que inspiraram o design no mundo. O artigo culmina na abordagem das relações que encontramos entre o signoicônico e o produto do design, bem como nas referências específicas aos designers alemães e brasileiros, ícones do design.

Place, publisher, year, edition, pages
2010.
Keywords [en]
icon, design, Bauhaus, Peirce
Keywords [pt]
ícone, design, Bauhaus, Peirce
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-39299DOI: 10.11606/issn.1980-4016.esse.2010.49255OAI: oai:DiVA.org:hj-39299DiVA, id: diva2:1202361
Available from: 2018-04-27 Created: 2018-04-27 Last updated: 2018-04-27Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Search in DiVA

By author/editor
Gambarato, Renira R.
In the same journal
Estudos Semióticos
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 18 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf