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Svinn genom snatteri i modebutik: Butiksmiljöns betydelse i förebyggande syfte
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Loss as an outcome of shoplifting in fashion retail stores : Prevention through store environment (English)
Abstract [sv]

Snatteri i butik är ett allvarligt problem som nästan alla butiker utsätts av i någon grad. Butikerna måste hitta en balans mellan att ha en kundvänlig miljö samt förebygga snatteri.

Syftet med detta arbete är att analysera hur utformning av butiksmiljön kan främja minskning av svinn vid snatteri hos textila modeföretag. Detta genom att undersöka hur textilamodeföretag arbetar med att förebygga snatteri i butiken, samt hur de utformar butikslayout som främjar till en kundvänlig miljö samt förebygger snatteri.

Uppsatsen undersöks genom primärt empiriska material som består av intervjuer och deltagande observationer, samt sekundära källor som innefattas av vetenskapliga artiklar och övrig litteratur. Det empiriska materialet analyserades utifrån teoretiska modellerna. Modellerna som använts är ABC-modellen samt CPTED - Crime prevention through environmental design.

Genom arbetets gång har vi kommit fram till att det finns flera metoder butiker kan användavid förebyggning av snatteri. Det finns ingen metod som skulle passa alla butiker, men utifrån arbetet kom det fram att det mest gynnsamma sättet att utforma en butikslayout som har en öppen planlösning med breda gångar. Butikerna jobbar i dagsläget med att förebygga snatteri men har försäljning och en kundvänlig miljö som huvudfokus.

Abstract [en]

Shoplifting is a serious problem, as almost all stores are exposed to it in some degree. The stores must find a balance between having a customer-friendly environment and preventing shoplifting without offending customer integrity.

The purpose of this paper is to analyze how the design of the store environment can promote the reduction of retail shrinkage that happens through shoplifting in textile retail stores. This is evaluated through examining how textile retail stores work with preventing shoplifting in the store, as well as how they design store layout that promotes a customer-friendly environment and prevents shoplifting.

The study is conducted primarily through empirical material that consists of interviews and participant observations, as well as through secondary sources including academic literature and other literature. The empirical material was analyzed on the basis of the theoreticalmodels. The models used are the ABC model and CPTED - Crime prevention through environmental design.

Throughout the work we have come to the conclusion that there are several methods that stores can use to prevent shoplifting. There is no method that suits all stores, but as an outcome from the study one method stood out as most beneficial and efficient way, which is focused on the open store layout. The stores today work with preventing shoplifting, but have sales and a customer-friendly environment as the main focus. This paper is written in Swedish.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Shoplifting, textile retail store, store environment, store layout
Keywords [sv]
snatteri, textil detaljhandel, butiksmiljö, butikslayout
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-13825OAI: oai:DiVA.org:hb-13825DiVA, id: diva2:1190706
Subject / course
Textile management
Available from: 2018-03-20 Created: 2018-03-15 Last updated: 2018-03-20Bibliographically approved

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