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Business Intelligence: Understanding disparity in information interpretation
Karlstad University, Faculty of Health, Science and Technology (starting 2013).
Karlstad University, Faculty of Health, Science and Technology (starting 2013).
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Business Intelligence: Förstå skillnader i tolkning av information (Swedish)
Abstract [en]

The purpose of this study is to understand how business intelligence and the information it provides is interpreted by two different groups of people - the business users and the technical team in a BI system. To fulfill the purpose of the research an analytical process with an interpretive approach has been used. Through the Gioia methodology the study was conducted as a single case study at a staffing agency located in Sweden with approximately 800 employees. Eight interviews were conducted at the company with four members from the technical team and four members from the business users. The findings of this study shows that two aggregated dimensions have emerged - Use of BI and Nature of BI. The empirical investigation show a clear difference between the technical team and the business users perception of BI, which is highlighted by the emerged aggregated dimensions and the coherent second order themes. To conclude, this demonstrates that there are not only technical challenges with BI, but also intangible challenges. This means that there are disparities in understanding BI, as well as there are disparities in interpreting the information it provides. 

Abstract [sv]

Syftet med denna studie är att förstå hur Business Intelligence och den tillhörande informationen tolkas av två olika grupper av människor - the business users och the technical team i ett BI system. För att uppfylla syftet med forskningen har en analysprocess med en tolkningsmetod utförts. Genom Gioia-metoden har studien genomförts som en enskild fallstudie hos en bemanningsbyrå i Sverige med cirka 800 anställda. Åtta intervjuer genomfördes på företaget med fyra medlemmar från the technical team och fyra medlemmar från the business users. Resultatet av denna studie visar att två aggregerade dimensioner har uppstått - Use of BI och Nature of BI. Den empiriska undersökningen visar en tydlig skillnad mellan the technical team och the business users uppfattning om BI, vilket framhävs av de uppkomna aggregerade dimensionerna och de sammanhängande andra ordningens teman. Avslutningsvis visar detta att det inte bara finns tekniska utmaningar med BI utan även immateriella utmaningar. Det betyder att det finns skillnader i att förstå BI, och att det finns skillnader i tolkningen av den information som BI tillhandahåller. 

Place, publisher, year, edition, pages
2018. , p. 56
Keywords [en]
Business Intelligence, decision-making, sense-making, business users, technical team, intangible challenges, information interpretation
Keywords [sv]
Business Intelligence, beslutsfattande, meningsskapande, business user, technical team, immateriella utmaningar, information tolkning
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kau:diva-66468OAI: oai:DiVA.org:kau-66468DiVA, id: diva2:1185012
Subject / course
Computer Science
Educational program
Engineering: Industrial Engineering and Management (300 ECTS credits)
Supervisors
Examiners
Available from: 2018-02-28 Created: 2018-02-22 Last updated: 2018-02-28Bibliographically approved

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Business Intelligence: Understanding disparity in information interpretation(1136 kB)144 downloads
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