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You Are What You Post: What the Content of Instagram Pictures Tells About Users’ Personality
Jönköping University, School of Engineering, JTH, Computer Science and Informatics.ORCID iD: 0000-0003-4344-9986
Free University of Bozen-Bolzano.
2018 (English)In: 2nd Workshop on Theory-Informed User Modeling for Tailoring and Personalizing Interfaces (HUMANIZE), 2018Conference paper, Published paper (Refereed)
Abstract [en]

Instagram is a popular social networking application that allowsusers to express themselves through the uploaded contentand the different filters they can apply. In this study we look atthe relationship between the content of the uploaded Instagrampictures and the personality traits of users. To collect data, weconducted an online survey where we asked participants tofill in a personality questionnaire, and grant us access to theirInstagram account through the Instagram API. We gathered54,962 pictures of 193 Instagram users. Through the GoogleVision API, we analyzed the pictures on their content and clusteredthe returned labels with the k-means clustering approach.With a total of 17 clusters, we analyzed the relationship withusers’ personality traits. Our findings suggest a relationshipbetween personality traits and picture content. This allow fornew ways to extract personality traits from social media trails,and new ways to facilitate personalized systems.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Personality, Instagram, picture content, social media
National Category
Human Aspects of ICT Electrical Engineering, Electronic Engineering, Information Engineering
Identifiers
URN: urn:nbn:se:hj:diva-38866OAI: oai:DiVA.org:hj-38866DiVA, id: diva2:1183753
Conference
The 23rd International on Intelligent User Interfaces, March 7-11, Tokyo, Japan
Available from: 2018-02-19 Created: 2018-02-19 Last updated: 2018-07-20

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fulltext(117 kB)273 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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