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Wayfinding och visuell kommunikation på folkbibliotek
University of Borås, Faculty of Librarianship, Information, Education and IT.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Wayfinding and visual communication in public libraries (English)
Abstract [en]

The aim of this thesis is to gain knowledge about how personnel at public libraries describes how they work with visual communication. That is, working with signs, posters, maps, digital information on monitors and so on, so that the users easily will find their way around the library and get aware of the libraries various services and upcoming events. To be able to communicate with the users is important for all institutions and there might be challenges involved in that. Research shows that visual communication must be evident so that the users understand it. It is also important that the visual communication is not to vague or to rich. Wayfinding is a problem solving process in three parts which includes: search, decide and move, with the objective to get from point A to point B. The Danish professor Per Mollerups nine strategies for wayfinding is used as a tool to analyze the empiric material. The strategies include track following, route following, educated seeking, inference, screening, aiming, map-reading, compassing and social navigation. This study is based on five qualitative semi-structured interviews with personnel from five different public libraries. The results shows that the informants believe that visual communication is an important part of the profession, but that they neither have the time nor the right knowledge to make a thorough job.

Place, publisher, year, edition, pages
2018. , p. 37
Keywords [sv]
Wayfinding, wayfinding strategies, visuell kommunikation, grafisk kommunikation, Mollerup, spatial förmåga, orienteringsförmåga, vägledning
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-13657OAI: oai:DiVA.org:hb-13657DiVA, id: diva2:1182850
Available from: 2018-02-15 Created: 2018-02-14 Last updated: 2018-02-15Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf