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Är det digitala det nya normala?: En jämförelsestudie av två generationer kvinnor och deras digitala medieanvändning
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to analyze women’s use of digital media in their everyday life and how they reflect on their use. We chose this field of studies because of our interest in the differences and similarities within generational media usage. The study uses two qualitative research methods to receive the empirical material, in form of observations and interviews of twelve women of two different generations. We used theories by Marshall McLuhan and Mark Deuze to analyze the empirical material where we worked inductively to find three themes within the material.

The main results in this study display that the use of digital media is not completely reliant on which generation one is born into. Rather, what shows in the results are that the use of digital media is individual and depends on the person. Although, the respondents’ reflections on their digital media use differs between the two generations. Further, there are both similarities and differences within the generations, as well as between them. This study has social relevance and it contributes with an understanding of the media use of different generations of women. 

Place, publisher, year, edition, pages
2018. , p. 63
Keywords [en]
digital media, generations, women, media use, media generations
Keywords [sv]
digitala medier, generationer, kvinnor, medieanvändning, mediegenerationer
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-341426OAI: oai:DiVA.org:uu-341426DiVA, id: diva2:1181395
Subject / course
Media and Communication Studies
Educational program
Freestanding course
Supervisors
Examiners
Available from: 2018-02-09 Created: 2018-02-08 Last updated: 2018-02-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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