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“Man är lite annorlunda på sociala medier, det blir lite mer filtrerat men det är fortfarande jag”: En fokusgruppanalys av ungas mediepraktiker i relation till identitet ochintegritet
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this essay is to study how youth utilize social media based on themes such as identity and integrity. The focus has been on young people’s use of Instagram. The study is based on qualitative focus groups to collect empiricism. Interviews have been done with four different groups. Two groups of mixed girls and boys and two groups where one was with girls only and one with only boys. The purpose has been to see if there are similarities and / or differences between how girls and boys look at their use of Instagram. The study also concerns the participants' urge to use social networks based on concepts such as confirmation and motivation. The result of this study shows both differences and similarities between the different focus groups. Social media have a function in how young people create their identity and how the identity is maintained. The study also presents that young people have different types of identities depending on context. A similarity between users is the strategic use they have of Instagram.

Place, publisher, year, edition, pages
2018. , p. 42
Keywords [en]
Focus groups, youth, gender, identity, integrity.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-64878OAI: oai:DiVA.org:oru-64878DiVA, id: diva2:1181030
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2018-02-07 Created: 2018-02-07 Last updated: 2018-02-07Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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