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Konsten att passa in i en modern värld: En kritisk diskursanalys av satiriska Black Mirror
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The ability to fit in to a modern world : A critical discoursive analysis of satirical Black Mirror (English)
Abstract [sv]

Denna studie har som mål att undersöka hur normer och konformitet skapas i ett modernt, teknologiskt samhälle genom att studera satirisk populärkultur. Det är den tredje säsongen av den satiriska, dystopiska tv-serien Black Mirror som studeras. Syftet är att hitta avsnittens gemensamma diskurser kring normer för att därefter göra en koppling till den teknologiska utvecklingen och dagens samhälle. Studiens grundläggande teori och metod är multimodal kritisk diskursanalys (MCDA) som analyserar både skrivna, verbala och visuella tecken. Det teoretiska ramverket består även av socialpsykologisk rollteori, ideologiteori och teknologisk determinism, som används för att hitta och analysera materialets diskursiva teman. Tre teman med fokus på normer upptäcks - rädslan för utanförskap och nonkonformism, politisk ideologi som normskapare samt teknologins påverkan på normer. Trots att seriens avsnitt huvudsakligen utspelar sig i en dystopisk och högteknologisk framtid, är det möjligt att genom tematiseringen observera flera intressanta kopplingar till dagens samhälle. I analysen hittas samband till bland annat förintelsen, Sverigedemokraterna, fenomenet #metoo och Kim Kardashians populära Instagram-konto.

Abstract [en]

The intention of this study is to explore how norms and conformity is created in a modern, technological society, through studying satirical popular culture. The third season of the satirical, dystopic tv-series Black Mirror, is the subject of analysis. The aim is to find the episodes shared discourses evolving norms, to then draw parallells to technological development and todays society. The underlying theory and method is the multimodal critical discourse anlaysis (MCDA), for an analyzis of written, verbal and visual elements. The teoretical framwork additionally consists of social psycology’s roletheory, ideology theory and techological determinism, which will be used to find and analyze the materials discoursive themes. Three themes with focus on norms are discovered - fear of exclusion and nonconformity, political ideology as a creator of norms and technology’s influence on norms. Although the episodes mainly take place in a dystopic, highly technological future, it is possible through thematisation to observe connections to todays society. Although the series mainly takes palce in a dystopic and highly technological future, it is possible through thematization to observe several interesting parallells to todays society. In the analysis connections are found including The Holocaust, Sverigedemokraterna, the #metoo-fenomenon and Kim Kardashians popular Instagram-account.

Place, publisher, year, edition, pages
2018. , p. 52
Keywords [en]
MCDA, critical discourse analysis, norms, conformity, Black Mirror, satire
Keywords [sv]
MCDA, kritisk diskursanalys, normer, konformitet, Black Mirror, satir
National Category
Media and Communications Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-38765ISRN: JU-HLK-MKA-1-20180160OAI: oai:DiVA.org:hj-38765DiVA, id: diva2:1180954
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2018-02-15 Created: 2018-02-07 Last updated: 2018-02-15Bibliographically approved

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