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Without a social media strategy, you're posting in the blind: En studie om sociala medier som marknadsföringskanal
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose & Research questions:

The purpose of this study is to examine how the use

of social media as a marketing channel has influenced the company's way of working.

With this purpose in mind, our research questions were formulated as follows:

1. Why are social media agencies a growing phenomenon, even though there are

clear tendencies that social media are designed to be, as far as possible, a free

method for all users?

2. Why do business companies purchase social media agencies to succeed in

social media?

Methodology:

Qualitative method with a selection of eight semistructured interviews.

Conclusion:

The study's findings show that social media as a marketing channel has

contributed to a change in companies way of working. The study shows that it is

knowledge and time that are the mainfactors why companies choose to outsource a part

of their organization. Furthermore the communication between consumers and

companies has changed significantly. The social media agencies are growing in the

same pace as the social media are developing.

Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-70550OAI: oai:DiVA.org:lnu-70550DiVA, id: diva2:1180818
Subject / course
Business Administration - Marketing
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2018-02-08 Created: 2018-02-06 Last updated: 2018-02-08Bibliographically approved

Open Access in DiVA

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
  • en-GB
  • en-US
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  • nn-NB
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  • Other locale
More languages
Output format
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