Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Att googla sig fram i förskoledjungeln: En kritisk diskursanalys av tio förskolors hemsidor
Södertörn University, Teacher Education.
Södertörn University, Teacher Education.
2017 (Swedish)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay aims to discern the discoursive practices of ten preschools in Stockholm through a critical discourse analysis of their websites. This reveals how the preschools construct their identity within the discourse of preschool, and whether they reproduce or challenge that discourse. The preschools were chosen by the results of a specific question regarding user recommendations in the user survey that Stockholms Stad sends to all parents with children in their care every year. Five preschools with top results and five at the bottom were chosen to make it possible to analyse any effects on how the preschools portray themselves related to the difference in survey results.

The method is critical discourse analysis as Fairclough has described it. The theory of social constructivism is the underlying framework for how we understand discourse. In analysing the web sites several themes of discoursive practices emerged. Five of those were recurring, namely parents, workplace and child view/quality management, environment and finally co-workers.

To understand the position of the preschools within the discourse we have tried to show how the dominant discourse looks today, starting with the texts that regulate preschools in Sweden, the curriculum for preschool and the School Law. Other discussions on the discourse such as newspaper articles and previous research bring further clarity to how it can be understood.

We have found that very little can be said about a specific preschool by reading its website. The discourse of preschool as a whole is manifested in every website, and thus reproduced. There were very few examples of practices that challenged the dominant discourse. Because of the similarity of the portrayed practices and the lack of measurable factors very little can be said about the quality of any specific preschool by using its own presentation. This is in accordance with earlier research on school marketing and websites.

Place, publisher, year, edition, pages
2017. , p. 44
Keyword [sv]
Hemsidor, Förskola, Diskurs, Kvalitet, Föräldrar
National Category
Educational Sciences
Identifiers
URN: urn:nbn:se:sh:diva-34550OAI: oai:DiVA.org:sh-34550DiVA: diva2:1180812
Subject / course
Education Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2018-02-07 Created: 2018-02-06 Last updated: 2018-02-07Bibliographically approved

Open Access in DiVA

fulltext(434 kB)3 downloads
File information
File name FULLTEXT01.pdfFile size 434 kBChecksum SHA-512
a3b95edfc824aeb6dc0060a1a5c21ab97f862838f65c4a4cb44aed24a95e207014ac1ba2ab271a627c745066123ca4ee23847b1a592b8ae4be3a3f6e673023c6
Type fulltextMimetype application/pdf

By organisation
Teacher Education
Educational Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 3 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 13 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf