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Sagan om vinylens återkomst: Värdet av vinylskivan hos den unga konsumenten i den digitala eran
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Since 2007, there has been a boom in sales of the vinyl record, which still continues to this

day. The purpose of this paper is therefore to shed some light on this unlikely revival by

studying the vinyl record’s consumer value as perceived by members of Generation Y. By

adopting a consumer dominant view and a multidimensional perspective of consumer value

the study aims to show how the vinyl record’s customer value is constructed in the eyes of its

consumers. Through interviews the authors managed to revise the original customer value

and highlight the most important value dimensions. The authors suggest that the main reasons

why young consumers choose to use vinyl is the vinyl record’s ability to strengthen the focus

on the music via physical interactive engagement, to include consumers in a social

network/community and to provide a holistic experience beyond the purely sonic nature of

the music.

Place, publisher, year, edition, pages
2018. , p. 43
Keywords [sv]
Vinylskivan, värdebildning, kundvärde, tjänstedominant logik, konsumentdominant logik
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-340424OAI: oai:DiVA.org:uu-340424DiVA, id: diva2:1178775
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Supervisors
Examiners
Available from: 2018-01-31 Created: 2018-01-30 Last updated: 2018-01-31Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf