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Large digital screen as a corporate communication channel: Enhancing the dissemination of information, administration and interaction
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Public areas are more and more equipped with digital screens that are used to inform or promote a particular product. This is a way to communicate with the people on that area. The idea is to get people's attention, make them read and take in information and possibly buy the product that is marketed. This type of digital display is called digital signage and can also be used as an information channel of a company where information directed to employees and visitors is displayed. CGI Östersund has a screen placed in their office that works as such an information channel.

This thesis is about investigating and analyzing the current presentation and creating a new solution with a custom interface that will be more effective and engage more people.

The new solution is interactive and clickable with the help of a mouse. A user study has been done using a Kinect sensor to see how many people are watching the screen, how long they look at the screen and from what distance. This data was also supplemented by a survey sent to the employees at CGI Östersund. The result of the user study shows that there was no significant difference between the previous solution and the new one. This may be due to two main reasons: the lack of time in which the experiment was performed and the location of the digital screen that is not currently optimal.

Place, publisher, year, edition, pages
2018. , p. 54
Keywords [en]
Digital Signage, interaction, design, user engagement
National Category
Interaction Technologies
Identifiers
URN: urn:nbn:se:umu:diva-144285OAI: oai:DiVA.org:umu-144285DiVA, id: diva2:1178637
External cooperation
CGI
Subject / course
Examensarbete i Interaktionsteknik och design
Educational program
Master of Science Programme in Interaction Technology and Design - Engineering
Supervisors
Examiners
Available from: 2018-01-30 Created: 2018-01-30 Last updated: 2018-01-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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More languages
Output format
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