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The H&M Group: Enabling the Future: An anthropological discourse analysis of The H&M Group Sustainability Report 2016.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Cultural Anthropology and Ethnology.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Initiatives in Corporate Social Responsibility (CSR) are getting more pronounced than we as a society are used to, and spurs confusion over the perceived dichotomy between corporate ethicising and profitability. H&M is a company engaging in these initiatives, and their manifest of CSR will be analysed for discourse content. Themes such as social institutions, contrasted groups, individuality and collectivism and agency emerge within the pages of the H&M group’s sustainability report.

Place, publisher, year, edition, pages
2018.
Keywords [en]
CSR, corporate ethics, discourse, susatinability, groups
National Category
Humanities and the Arts Other Humanities not elsewhere specified Social Anthropology
Identifiers
URN: urn:nbn:se:uu:diva-339565OAI: oai:DiVA.org:uu-339565DiVA, id: diva2:1176130
Subject / course
Cultural Anthropology
Available from: 2018-01-24 Created: 2018-01-20 Last updated: 2018-01-24Bibliographically approved

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fulltext(604 kB)348 downloads
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2a61e849d9369abac612793212425a3e92076a165b07aa24ca2b8b29c8b7e45517e159472af65b71d374e191dba4d46f97f2342c44805eede9d52677880a696e
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Department of Cultural Anthropology and Ethnology
Humanities and the ArtsOther Humanities not elsewhere specifiedSocial Anthropology

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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