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Nudge Management; a way to Motivate Healthier Behavior
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today, organizations are facing rising costs caused by increased employee sick - leave. A way to motivate employees to choose a healthier lifestyle is for the employer to offer wellness incentives. However, not too many employees are taking advantage of the incentives. According to the Transtheoretical Model of Health Behavior Change (TTM) , people are at different stages in their behavior change process. By knowing their personal obstacles to change, organizations can use nudge management and wellness incentives to help their employees to choose a healthier lifestyle. In order to get some answers, we conducted qualitative interviews at the Swedish Migration Agency. The result of our research showed seven main obstacles, and in this thesis we have explored dif erent nudges organizations can use to promote health and to lower sick - leave.

Place, publisher, year, edition, pages
2018. , p. 30
Keywords [en]
Wellness incentives, Behavioral economics, Nudge theory, Nudge management, Motivation, Transtheoretical model of health behavior change.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-38067OAI: oai:DiVA.org:mdh-38067DiVA, id: diva2:1175152
Subject / course
Business Administration
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Examiners
Available from: 2018-01-31 Created: 2018-01-17 Last updated: 2018-01-31Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf