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Traditionella flygbolagens konkurrensstrategier mot lågprisflygbolag
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

The study is based on explaining and giving a picture of strategies the traditional airlines use to compete with the low cost airlines. Since the deregulation in 1992 many low cost airlines have established themselves on Europe´s airline market and have taken over large parts of the market. Air travelers have become price-conscious and always searching for the cheapest ticket.

Traditional airlines were outcompeted by low cost companies. In order to claim the market new competition strategies were needed. The purpose of the study is to describe which strategies traditional airlines use especially in terms of service offering to attract customers. Previous research and theories describe competition strategies that focus on service, costs, price, product and Porter´s model.

In interviews with people who have knowledge about the airline industry because of their work we got answers about how traditional airlines use competitive strategies with the focus on service. We supplemented our study with secondary literature from the webpages of traditional airlines. The results show that the best strategy for traditional airlines is to use a mix of different service strategies to win loyal clients. 

Place, publisher, year, edition, pages
2018. , p. 59
Keywords [sv]
Flygbranschen, Flygmarknad, Konkurrens, Konkurrensstrategier, Lågprisflygbolag, Service, Traditionella flygbolag
National Category
Other Humanities
Identifiers
URN: urn:nbn:se:lnu:diva-69876OAI: oai:DiVA.org:lnu-69876DiVA, id: diva2:1174394
Subject / course
Tourism Studies
Educational program
Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2018-02-08 Created: 2018-01-15 Last updated: 2018-02-08Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf