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Ethical Fashion Branding: Multiple Case Studies of Mission Statements and Fashion Films
Stockholm University, Faculty of Humanities, Department of Media Studies, Fashion Studies.
2017 (English)Student paper other, 20 credits / 30 HE creditsStudent thesisAlternative title
Branding of Ethical Fashion : Fashion Films and Mission Statements Analysis (English)
Abstract [en]

This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. Additionally, it reviews and summarizes findings of previous literature in the field of ethical and sustainable fashion branding and builds a list of principal factors that play in the success of ethical fashion branding. The paper concludes with providing recommendations to improve the branding of each case study.

Place, publisher, year, edition, pages
2017. , p. 49
Keyword [en]
Ethical fashion, branding, mission statements, fashion film, ethical consumption, sensorial value, H&M, Stella McCartney, People Tree.
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:su:diva-151427OAI: oai:DiVA.org:su-151427DiVA, id: diva2:1173216
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BA Thesis
Available from: 2018-01-11 Created: 2018-01-11 Last updated: 2018-01-11Bibliographically approved

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  • apa
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  • de-DE
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