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Skapandet av en grafiskprofil utifrån processen i ettvarumärkesbyggande
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A creation of a visual identity based onthe process of brand building (English)
Abstract [sv]

Föreliggande rapport utfördes i samarbete med Josef Davidssons Eftr.

Josef Davidssons säljer vedspisar och kaminer och stod vid tidpunk

ten för

arbetet inför en stor digital transformation.

Syftet med föreliggande rapport var att skapa en ny visuell identitet och en

grafisk manual genom en fallstudie över processen i ett varumärkesbyggande.

Processen avsåg 6 möten med en projektgrupp från företaget och en

handläggare på Almi.

Utifrån informationen från mötena togs den nya visuella identiteten fram med

hjälp av Sless sjustegsmodell. På mötena framkom det bland annat att

kärnvärderna var

Hög kompetens och trygghet, familjära och ärliga, innovativa

och engagerade.

Mötena gav bra underlag till framtagningen av den nya

visuella identiteten och logotypen och de slutliga förslagen skapades.

Abstract [en]

This report was conducted in collaboration with Josef Davidssons Eftr. Josef

Davidssons is selling cast iron stoves and fireplaces, and was at the time of this

project facing a large digital transformation.

The purpose of this report was to create a new visual identity and a branding

manual through a case study of the process of brand building. The process was

conducted into six meetings with a project team from the company and an

administrator at Almi.

Based on the information from the meetings the new visual identity was

developed using the Sless model. The meetings revealed among other things

that the core values are

the high level of expertise and security, familiar and

honest, innovative and committed.

The meetings gave a good basis for the

development of the new visual identity and logo and the finished propositions

were created.

Place, publisher, year, edition, pages
2017.
Keywords [en]
Branding, brand identity, brand manual, logo, visual identity
Keywords [sv]
Grafisk profil, logotyp, varumärkesbyggande, visuell identitet
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-26912OAI: oai:DiVA.org:du-26912DiVA, id: diva2:1170608
Available from: 2018-01-04 Created: 2018-01-04

Open Access in DiVA

fulltext(11325 kB)52 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
More languages
Output format
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