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Unfair advantages associated with likelihood of confusion and dilution in trademark law
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Law, Department of Law.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The trademark guarantees market transparency and protecting clear communicative channel between innovative product and consumer rather than rewarding creators or creating direct incentives for the inventor like in Intellectual Property and Patent. However, unfair advantages of the trademark are rising to new challenges because of complex average consumer behaviour. Nevertheless extended protections of the trademark can also create obstacles to innovation and market competition. Therefore, to understand the unfair advantages and associated challenges in the trademark in this thesis the research focus is kept on unfair advantages linked with likelihood of confusion and dilution and its possible limitations, and finally problem with existing approach to determine the unfair advantages.

Place, publisher, year, edition, pages
2017. , p. 62
Keywords [en]
European Union, Trademark Law, Likelihood of Confusion, Dilution, Unfair advantages
National Category
Law and Society
Identifiers
URN: urn:nbn:se:uu:diva-337455OAI: oai:DiVA.org:uu-337455DiVA, id: diva2:1169653
Educational program
Master Programme in Intellectual Property Law
Presentation
2017-06-08, Munken, Deparatment of Law, Uppsala University, Uppsala, 14:00 (English)
Supervisors
Examiners
Available from: 2018-02-19 Created: 2017-12-29 Last updated: 2018-02-19Bibliographically approved

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CiteExportLink to record
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  • apa
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