Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Disrupting the “Habitus”: How disruptive innovative offerings and services can drastically change the usual views of our current “habitus”
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. (School of Business and Economics)
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis is guided primarily by concepts associated with Pierre Bourdieu's habitus perspectives by comparing them with disruptive innovative products dynamically developing broader context related to market offerings and services, and their positive outcomes once the habitus is disrupted. Understanding how disruptive innovation can change the habitus traits among customers. At the same time, by discovering the habitus traits of managers in corporations have failed to pay close attention to the new tendencies either by ignoring the signs from customers' demands or missing significant opportunities in the market that could help them to improve the business approaches. Disruptive Innovation describes a process through which new products that underperform in comparison to existing products' key attributes intrude upon a market by introducing an alternative package of benefits centered around being cheaper, simple, smaller, and or/ more suitable for consumers demands. Thus, companies should be aware of these disruptive leanings as a form to stay competitive in the given industry. 

Place, publisher, year, edition, pages
2017. , p. 70
Keywords [en]
Pierre Bourdieu, habitus, innovative business models, and disruptive innovation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-69424OAI: oai:DiVA.org:lnu-69424DiVA, id: diva2:1168547
Subject / course
Business Administration - Other
Educational program
Entrepreneurship, Master Programme, 120 credits
Presentation
2017-06-05, H-Building, P G Vejdes väg, 351 95 Sweden, Växjö, 23:29 (English)
Supervisors
Examiners
Available from: 2017-12-21 Created: 2017-12-20 Last updated: 2017-12-21Bibliographically approved

Open Access in DiVA

Disrupting the “Habitus”(4128 kB)195 downloads
File information
File name FULLTEXT01.pdfFile size 4128 kBChecksum SHA-512
8e07ab9e475f451ca353e3ee4923b9f2f384f5246dd09e352b7d08492c790b9e01fd3147ce83adfd904234783cdc4f29a56e33498dc7cd19ca24b833a1152705
Type fulltextMimetype application/pdf

By organisation
Department of Organisation and Entrepreneurship
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 195 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 76 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf