Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Memes gegen Rechts: Eine medienlinguistische Analyse von Memes im politischen Diskurs der Durchsetzungsinitiative
Stockholm University, Faculty of Humanities, Department of Slavic and Baltic Studies, Finnish, Dutch, and German.
2017 (German)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis is concerned with exploring political Internet Memes within the discourse of the debate leading up to the Swiss referendum “For the Effective Expulsion of Foreign Criminals” (Durchsetzungsinitiative). During the campaign, an unprecedented amount of political agitation occurred online, which resulted in the distribution of a number of Internet Memes. A corpus of 25 Memes with content opposing the referendum was built and analyzed from a medialinguistic perspective with focus on their multimodal nature and their argumentation. As research on political Memes in the German language area has previously not been conducted, this study fills the need to apply German Bildlinguistik and multimodality theory on the investigation of a current online-phenomenon.

To this purpose, the theoretical tools of multimodality theory, political communication studies and discourse analysis were applied. While the focus of this analysis lies on the collected data, the role of political memes within Web 2.0 in general were also investigated. The investigation of the corpus shows that images are just as important to the building of an argument as textual elements are and should be given equal investigative attention. Political Internet Memes are very well integrated into their medium, namely Web 2.0. They actively engage the readers in their argumentation with a number of semiotic resources, such as vernacular language or vectors pointing at the reader. This makes Memes very apt instruments within the online political discourse.

Place, publisher, year, edition, pages
2017.
Keywords [en]
memes, multimodality, media linguistics, politics, language
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:su:diva-149708OAI: oai:DiVA.org:su-149708DiVA, id: diva2:1164103
Presentation
2017-05-26, E504, Institutionen för slaviska och baltiska språk, finska nederländska och tyska, 106 91 Stockholm, Stockholm, 15:43 (German)
Supervisors
Available from: 2018-01-16 Created: 2017-12-09 Last updated: 2018-01-16Bibliographically approved

Open Access in DiVA

fulltext(2436 kB)88 downloads
File information
File name FULLTEXT01.pdfFile size 2436 kBChecksum SHA-512
7a7585dbca772286e5b61605da20fda3f7fc63d45c7befc851089fcdd9b538a8d1a2d06fa54db9cbf949b48a0a826175b1b528966f5efc67d70fbfc626ef8d36
Type fulltextMimetype application/pdf

By organisation
Department of Slavic and Baltic Studies, Finnish, Dutch, and German
Humanities and the Arts

Search outside of DiVA

GoogleGoogle Scholar
Total: 88 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 165 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf