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The retailing paradox: a study of the green market development in food retailing
Kristianstad University, School of Health and Society, Avdelningen för Ekonomi och arbetsliv.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

CSR has become an important issue in the business practices of retailers worldwide. When it comes to the food sector, retailers are expected to adopt CSR practices and influence their consumers and supply chains to behave in a socially responsible way. Since the food consumption in answerable for 30 per cent of the negative environmentally impact the retailers are suggested to stimulate the green market development and sustainability in both production and consumption practices. This can be done with establishment of the responsible assortment. In relation to that, one of the main tools that food retailers use to create responsible assortment is called CSR labelling.

The purpose of this study is to explore how food retail store managers engage to adopt CSR in the store assortment and how private eco-brands contribute to the green-market development in food retail. In order to achieve a widely understanding of food retailers practices when the creation of responsible assortment ant the stimulation of the green market development are in case, a qualitative method with 9 semi structured interviews was applied.

The results show that retailers use CSR and eco-labells with the intention to motivate consumers to buy sustainable food products. The retailers are also showing increased attention of controlling the supply chain and influencing suppliers to behave in a socially responsible way. However, the findings indicates that both store managers and consumers need to be better informed about the benefit of the sustainable products.

Place, publisher, year, edition, pages
2017. , p. 79
Keyword [en]
Corporate social responsibility; CSR labeling; food retailing; private eco- branding; green market development
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-17661OAI: oai:DiVA.org:hkr-17661DiVA, id: diva2:1162050
Subject / course
Företagsekonomi
Educational program
Degree of Bachelor of Science in Business and Economics
Presentation
2017-06-07, 15 - 225, Kristanstad, 12:00 (English)
Supervisors
Examiners
Available from: 2017-12-08 Created: 2017-12-01 Last updated: 2017-12-08Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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