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Kundlojalitet – En skadeskjuten bankforms räddning: En kvantitativ studie kring olika faktorers påverkan på traditionella bankkunders kundlojalitet.
Kristianstad University.
Kristianstad University.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , p. 52
Keyword [sv]
kundlojalitet, benägenhet att byta bank, byteskostnader, varumärkeslojalitet, relationskvalité, onlinebank, traditionell bank
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-17613OAI: oai:DiVA.org:hkr-17613DiVA, id: diva2:1158658
Subject / course
Företagsekonomi
Supervisors
Examiners
Available from: 2017-11-29 Created: 2017-11-20 Last updated: 2017-11-29Bibliographically approved

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File name FULLTEXT01.pdfFile size 774 kBChecksum SHA-512
12930fd768f5cd535ff434d01eeebf4f75c906f4486bb0edefe72b43a4732c9377b48259637579944e4b23fd8e8456b166373e3ff6c22ca3a15a2efd8b1f7be4
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
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Output format
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